The Impact of Social Media on Youth Political Engagement

Abstract

Social media has emerged as a powerful catalyst for enhancing political engagement among youth, reshaping how young individuals connect with political issues and participate in civic life. This research explores the impact of social media on youth political engagement, focusing on the ways these platforms facilitate information sharing, mobilization, and community building. Through surveys and qualitative interviews, the study reveals that social media not only provides young people with immediate access to political news and discussions but also empowers them to express their views and organize around causes they care about. Additionally, social media campaigns and movements have proven effective in mobilizing youth participation in elections, protests, and advocacy efforts. However, the research also identifies challenges, including the prevalence of misinformation, online harassment, and the risk of superficial engagement that may not translate into meaningful political action. By highlighting both the opportunities and drawbacks of social media in fostering youth political engagement, the study emphasizes the need for enhanced digital literacy and critical thinking skills among young users. Ultimately, this research contributes to understanding the role of social media in shaping a politically active and informed generation.

Keywords:social media, youth engagement, political participation, civic life, digital literacy, misinformation, activism, community building